In part II of our Facebook Ads blog series, we are going to post the findings of the Nielsen/Facebook Report: The Value of Social Media Ad Impressions. Our main question on Tuesday was, do Facebook Ads really work? The resounding answer was yes, but with a heavy emphasis on the importance of an established fan […]
Do Facebook Ads Really Work? Part II
Filed Under: Facebook, Financial Advisors, Marketing, Social Media, Study Tagged With: Advertising, facebook, Fan (person), Nielsen, Online Communities, Sharethrough, social media, TrialPay
Do Facebook Ads Really Work? Part I
According to an eMarketer newsletter, Facebook ad revenue in the US grew by 471% in the United States in 2010, with a whopping 1,468% growth in the rest of the world. Online ad and marketing hub, Advertising Age pointed out that the majority of the revenue, 60% or $1.12 billion, was earned from smaller companies […]
Filed Under: Facebook, Financial Advisors, Marketing, Social Media, Study Tagged With: Advertising, ComScore, facebook, Fan (person), Nielsen, Online Communities, SupersonicAds, United States
Interview with Annuity News Now
Financial Social Media President Amy McIlwain”s interview with Annuity News Now covers the use of social media to enhance professional practice, as well as overcoming compliance issues and guidelines. [vimeo]http://vimeo.com/20652222[/vimeo]
Filed Under: Compliance, Financial Advisors, Marketing, Social Media, Study Tagged With: business, facebook, Internet Marketing, Investment, Life annuity, Marketing and Advertising, social media, Social media marketing
Advisor Focused Websites: Progression is Key
The Insured Retirement Institute (IRI) released an impressive report that found widespread improvement on advisor websites and resources. This great news outlines the importance of an increased distribution of advisor resources to better serve financial professionals and their current and prospective clients. From product information, sales and marketing tips, an increased flow of information to […]
Filed Under: Financial Advisors, Marketing, Search Engine Optimization (SEO), Social Media, Study Tagged With: Advertising and Marketing, Advisor Websites, business, linkedin, marketing, Sales, social media, website
Gather Insights by Adding LinkedIn Recommendations to your Website
We’ve always been strong believers of Linkedin at Advisor Websites, not only because it’s the most used professional networking website in North America, but also for the potential it has in helping financial advisors grow their business and establish themselves as expert in their own community/industry. As I was going through all the RSS feeds […]
Filed Under: Blog, Financial Advisors, LinkedIn, Marketing, Social Media, Study Tagged With: Advisor Websites, business, company, linkedin, Loic Jeanjean, RSS, social media, Uniform Resource Locator
LinkedIn DirectAds For Advisors - How To Succeed
Most financial advisors I have been talking have heard about pay-per-click or at least have seen some of these pay per placement ads on search engines like Google or Yahoo! These ads run on a bidding system that can prove very expensive for advisors trying to compete for keywords like ‘financial planning’ ‘investment advisor’. Over […]
Filed Under: E-mail, Financial Advisors, LinkedIn, Marketing, Social Media, Study Tagged With: advisors, brand, business, company, financial, help, how to, marketing, message, online marketing, organization, SEO for financial services, social media, user
Most Effective Marketing Techniques for Financial Advisors
Two months ago, we asked professionals of the financial services industry to go through a survey about marketing and advertising techniques. Over 600 advisors, financial planners and managers of financial/investment firms rated their most successful marketing tools, and shared their usage on social media. We’ve broken down each question in a separate chart to provide […]
Filed Under: Blog, Financial Advisors, Social Media, Study Tagged With: advisors, audience, blog, brand, business, company, financial, help, keywords, marketing, monitor and measure, online marketing, research, SEO for financial services, social media, study, user, website
Study: LinkedIn Usage Amongst Financial Advisors
I have been writing more and more articles on social media, and more specifically on LinkedIn over the past few months following our readers and clients request. During our last LinkedIn’s webinar, I was surprised to see that about half of our attendees were not really active on LinkedIn nor were they using some of […]
Social Media Bridging the Age Gap
Why is social media becoming such a popular marketing tool? Because the once large generation gap between young adults and older adults who use social media is quickly closing in. Social networking use among internet users ages 50-64 grew by 88%-from 25% to 47% between April 2009 and May 2010. The exponential growth of social […]
Filed Under: Social Media, Study Tagged With: age gap, generation, marketing, research, social media, study
