Compliant Social Media Marketing Solutions for Financial Advisors
If you’re like me, on just about any given workday, you’ll receive a LinkedIn message from a colleague in your social network. Maybe they’re congratulating you on a promotion or for reaching a significant work anniversary. And maybe you’re returning their message with some positive messaging of your own. That’s great! It means you’re […]
I have seen the future for advisors and social media, and I’m here to tell you that it will be a paid-content world. Sites such as LinkedIn and Facebook started out with purely organic content written by people to entertain and inform their social media networks, and those audiences would reward them by liking […]
It’s that time of year again. The school year is just around the corner and everywhere you look you see ‘Back To School’ specials and sales, so that kids everywhere can start the year with a fresh, new look! So we thought, why not jump on the bandwagon. We wanted to take this time to go […]
For financial advisors, Linkedin can be a powerful tool. In an earlier guest post, The Importance of LinkedIn for Financial Service Providers, it is stated that 70% of the buyers surveyed listed LinkedIn as the social media platform they are most likely to turn to when gathering information on service providers. Not only […]
By: Lee Frederiksen As the methods by which professional services buyers find and select your company evolve, your marketing techniques also need to change to keep up with the times. Your current marketing strategy might even be working well, but what if there was strong evidence that it could be working better? It can […]
By Amy Sitnick. I’ve had the pleasure of speaking with many advisors lately on social media – by phone and in-person at a recent Discovery Forum held on campus at SEI. Nearly everyone recognizes the value of LinkedIn, but they’re now interested in going beyond just having a profile picture. How can they use it to brand their […]
Because current social media platforms continue to evolve and new platforms are constantly emerging, the Securities and Exchange Commission (SEC) needs to stay on their toes to keep up. In an effort to address the changing social media landscape, the SEC released a long-awaited social media guidance update last week. What Changed The […]
By Caitlin Zucal. Who wouldn’t like more LinkedIn profile page views? Thanks to the newly updated “Who’s Viewed Your Profile” section, users can now take advantage of personalized tips aimed at boosting page views. One of the main features that has distinguished LinkedIn from the other major social media platforms, such as Facebook and Twitter, has […]
Now that you’ve optimized your LinkedIn, Twitter and Facebook pages, it’s time to look at how we can get the most “bang” for our social buck by identifying the best times to post and engage online. While experimenting with your posting times can’t hurt, it is always good to have some basic knowledge to […]
After last week’s blog, “5 Ways Advisors Can Leverage LinkedIn’s Recent Changes,” we received a lot of feedback about one particular subject and decided to dive a little deeper. Striving to be more than a search engine for resumes, LinkedIn has just released LinkedIn Publisher, a blogging tool that you can utilize to grow […]
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