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Social Media for Financial Advisors: Webinar Recording

April 4, 2011 by Loic Jeanjean 1 Comment

Loic Jeanjean, Director of Web Marketing at Advisor Websites hosted a free webinar about how Financial Advisors can become/remain active on social media sites. He also shared valuable tips and ideas on how to prospect, stay top of mind and stay in line with the latest FINRA and SEC guidelines. Here is the deck of […]

Filed Under: Compliance, Facebook, Financial Advisors, LinkedIn, Marketing, Social Media, Twitter, YouTube Tagged With: Advisor Websites, Financial adviser, Financial Industry Regulatory Authority, Internet Marketing, linkedin, Loic Jeanjean, Slideshare, social media

6 Tips to Drive a Response Through Social Media

March 31, 2011 by Amy McIlwain 2 Comments

We’ve all been there - you make a seemingly attention-getting post on any one of your social networks and excitingly await the myriad responses that are sure to come. Nothing. No replies or even “likes.” It’s not only frustrating but also disconcerting to put your personal opinions, attitudes and views out into the public domain […]

Filed Under: Facebook, LinkedIn, Marketing, Social Media Tagged With: business, facebook, Internet Marketing, Marketing and Advertising, Online Communities, social media, Social network, twitter

How Facebook's Recent Changes Will Benefit Your Business

March 10, 2011 by Amy McIlwain Leave a Comment

In addition to the major Facebook profile and Facebook pages updates that occurred in the past month, Facebook has tacked on a few more changes that you and your organization should know. The major features that will be updated and implemented include like box changes, a new messaging system, conversation history, and social inbox. By […]

Filed Under: Compliance, Facebook, Marketing, Social Media Tagged With: facebook, Facebook features, Gmail, Instant messaging, Inter-process communication, Mark Zuckerberg, SMS, User (computing)

How to Navigate the NEW Facebook Fan Pages

February 17, 2011 by Amy McIlwain Leave a Comment

Last Friday, Facebook launched its new Facebook Pages design, equipped with a revamped layout and navigational properties. The pages will have the look and feel of the newly-redesigned Facebook Profile layout, with a change in tabs placement, a new photo banner and navigation menu. Facebook Pages Administrators will have a less than a month to […]

Filed Under: Facebook, Social Media Tagged With: Design, facebook, Facebook features, Login, Navigation, Page layout, social media, Web page

Facebook Ads: What You Need To Know - Part II

January 18, 2011 by Amy McIlwain 1 Comment

Our previous blog outlined the reasons why Facebook Ads are an important part of your organization’s social media marketing campaign. This blog is a continuation of the last, and will delve into the technical aspect of Facebook Ads and how to implement them successfully. There are two main types of Facebook Ads available: Premium and […]

Filed Under: Blog, Facebook, Social Media Tagged With: 1000 fans, audience, blog, brand, business, comment, facebook, fans, followers, friend list, generation, group, how to, marketing, online marketing, profile, social media, user, website

Facebook Ads: What You Need To Know - Part I

January 13, 2011 by Amy McIlwain 2 Comments

Have you ever been on your personal Facebook page, or even a business’s Facebook Fan Page, and been attracted to advertisements that are seemingly directed to you and your interests? These are Facebook Ads, target marketing made possible by Facebook’s Reaching and Targeting initiative that captures specific profile information and ensures that your ad reaches […]

Filed Under: Blog, Facebook, Social Media Tagged With: 1000 fans, advisors, audience, blog, blogging, brand, business, conversation, facebook, fans, financial, group, how to, marketing, online marketing, profile, social media, user

Creating a Social Media Policy For Your Organization

January 6, 2011 by Amy McIlwain 2 Comments

The exponential growth of social media in the online world has quickly caused the lines to blur between the personal, professional, private and overall general models of interaction and conduct online. Implementing a social media policy for your organization is key in setting guidelines, rules and regulations on what is appropriate and how your business […]

Filed Under: Blog, Facebook, Financial Advisors, LinkedIn, Social Media, Twitter, YouTube Tagged With: authentic, brand, business, community, company, employee, facebook, guidelines, linkedin, online, organization, policy, regulations, rules, social media, staff, twitter, youtube

Monitor and Measure Your Financial Brand on Social Media

January 4, 2011 by Loic Jeanjean Leave a Comment

Are you tweeting, sharing content on Facebook, connecting with professionals on LinkedIn or broadcasting on YouTube? If you are then this article is definitely going to be of interest to you. Chances are that people are talking about your brand, your services or their experience. The question is, are you aware of the conversations taking […]

Filed Under: Facebook, Financial Advisors, LinkedIn, Social Media, Twitter, YouTube Tagged With: brand, facebook, linkedin, monitor and measure, social media, twitter, youtube

How To Get 1,000 Facebook Fans

January 1, 2011 by Amy McIlwain Leave a Comment

Social media has made it easier than ever to expose your brand to the online masses. However, pushing content and driving traffic to your blog and website can be a challenge. And the next step, brand recognition and consumer promotion, are an even bigger hurdle to tackle. Whether we’re talking about customer referrals, rating systems […]

Filed Under: Blog, Facebook, LinkedIn, Search Engine Optimization (SEO), Social Media, Twitter, YouTube Tagged With: 1000 fans, blog, business, facebook, fans, followers, friends, help, how to, keywords, like, marketing, online marketing, seo, social media, website

How To Create a Facebook Friend List

December 23, 2010 by Amy McIlwain Leave a Comment

Many people are unaware of the helpful organizational tools that Facebook has, including the ability to create and manage multiple friend lists. Why would this be helpful? Because many individuals use Facebook for different reasons - personal, business, recreation, marketing and the like. Managing your friend lists allows you to organize your friends into specified […]

Filed Under: Facebook, Social Media, YouTube Tagged With: facebook, friend list, group, how to, video, youtube