Compliant Social Media Marketing Solutions for Financial Advisors
By Joe Simonds. When I first began blogging back in 2010, I had no freaking idea what I was doing. There was no one in our industry teaching “How to properly blog”, and I was too thick-headed (and too cheap) to take a course or ask for help. I figured that I was smart enough […]
Last fall, Twitter finally went public and solidified that all the major social networks are now publicly traded entities. With all the hype around the release of their IPO’s, some forgot to consider how this would affect their users and the interface that they had grown to know and love. Because of increasing pressure […]
The vocabulary of any financial web marketer can take a little time to catch onto. Digital marketing lingo dominates forums, social networks, and blogs from around the web, so it’s important that advisors have a grasp on the basics. We have compiled a list of some of the most popular web marketing terminology to keep […]
Utilizing blogging as a tool to grow your business through increased awareness, website traffic and leads can be hard work. Success isn’t going to happen overnight. So how do you know if you are on the right track? Is there anything else you can be doing to help boost your blog views? We have […]
Numbers don’t lie. On the other hand, we often lie to ourselves when we don’t know the numbers. Gut decisions are good, but if we can access the numbers to help us make better decisions, the numbers are invaluable. What numbers am I talking about? Results-based numbers including the following: 1. Future Sales: A number, […]
In today’s blog we’ll be going over a few simple steps to ensure you have a Twitter timeline worth following. We’ve all been there; you’re scrolling, scrolling, scrolling and nothing seems to jumping out as important or worth reading. Twitter isn’t just a place to see posts about what your friends had for dinner […]
The dawn of the social media age has seen generations discover, adopt, and pass on the habit of social media usage to younger generations, resulting in even the youngest members of society using one or more sites on at least a semi-regular basis. Of course, social media has been around for more than a little […]
In this ‘Back to Basics’ series, I have already covered how to connect with your current contacts online, best practices for the 3 big social networks (Facebook, LinkedIn & Twitter), and what type of content to share on these networks. Because there are so many different social platforms, I am going to take this […]
This is the second part of the series, Why It’s Essential To Update Your Web Browser. (see part 1 here) Browser Breakdown Here’s a breakdown of browsers that are the most widely used today: Google Chrome As of July 2014, a traffic website analysis tool (StatCounter) estimated that 45% of web browser users around the […]
Now that you have created your networks, connected online with your current contacts, and learned best practices for advisors on Facebook, Twitter & LinkedIn as a financial firm, it is time to discuss the content that goes on these social platforms. You’ve all heard the saying, “Content is King,” and in today’s digital age, that […]
Receive your free copy of the Social Media Compliance Guide.
