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Predict Your Marketing Success for the Year

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Take this quick assessment to predict your marketing success in 2015 and find areas to improve. 1. Do you have an up-to-date website with at least one call-to-action to get people to interact, sign up for an email newsletter, request valuable information, download a whitepaper, register for a seminar, or another way to interact? Value: 5 […]

Cultivating Relationships Not Worth The Time?

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Proactively cultivating relationships is often an afterthought. But with all the talk about how important relationships are – why don’t we spend more time focusing in this area? The fact is that we often are just too busy trying to get through the work of the day. And, relationships are not what we DO in […]

Numbers Don’t Lie

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  Numbers don’t lie. On the other hand, we often lie to ourselves when we don’t know the numbers. Gut decisions are good, but if we can access the numbers to help us make better decisions, the numbers are invaluable. What numbers am I talking about? Results-based numbers including the following: 1. Future Sales: A number, […]

Your Marketing is Unsuccessful Because…

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Are you frustrated with the results of your marketing efforts? Are you pulling out your hair trying to figure out what you can do to turn your marketing around? We’re oftentimes left to struggle with the ‘why,’ and sometimes the answer is challenging to uncover. Why did that seemingly sure-thing marketing strategy turn out poorly? […]

Imitating Innovators Is Smart Marketing

  Did you know that 97.8% of the value of innovations goes to imitators? (Harvard Business Review) White Castle lead to McDonald’s; Diners Club lead to Visa, MasterCard and American Express. Walmart’s founder admitted to borrowing most of its practices from others and improving on them. That means that most of the hard work in […]