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Monitor and Measure Your Financial Brand on Social Media

Are you tweeting, sharing content on Facebook, connecting with professionals on LinkedIn or broadcasting on YouTube? If you are then this article is definitely going to be of interest to you. Chances are that people are talking about your brand, your services or their experience. The question is, are you aware of the conversations taking […]

Study: LinkedIn Usage Amongst Financial Advisors

I have been writing more and more articles on social media, and more specifically on LinkedIn over the past few months following our readers and clients request. During our last LinkedIn’s webinar, I was surprised to see that about half of our attendees were not really active on LinkedIn nor were they using some of […]

Get On Board with Social Media and Protect Your Brand

You have all heard about the big four players of social media, Linkedin, Facebook, Twitter & Youtube? And you are probably already providing value and engaging customers on most, if not all of these social websites. If you haven’t /aren’t, now is the time to get on board with social media. I often recommend our […]

The Impact of Blogging for Financial Advisors on their Website Traffic

Blogging may seem time consuming, or maybe you worry you don’t have enough to write about. Now you might need to worry if you don’t have a blog. A recent study by HubSpot found that small companies with a blog get 55% more traffic to their website. They also get 97% more inbound links and […]

Search Engine Optimization - Part 1: Keywords

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  Keywords placed and inserted within your website can greatly increase your ranking on search engines providing that you have brainstormed the phrases and placed them strategically on your site. In this article, you will find valuable resources to get you started on search engine optimization (SEO). Density Search engines such as Google, Yahoo! Or […]