Compliant Social Media Marketing Solutions for Financial Advisors
By Joe Simonds. The three big questions that I continue to hear in regards to social media and financial advisors seem to fall along these lines… How often should I post to my social media accounts? How hard should I be selling myself on social media? What does it take to see a positive ROI […]
For financial services firms, the production of electronic communications records and evidence of message supervision is a big part of FINRA and SEC examinations. However, there’s confusion about preparation. How do you begin? What types of electronic messages need to be saved for review? What communications policies will regulators want to see? Will you need help from external resources […]
By Nick Venezia. Background on Google+ and SEO: One reason why any smart company will include Google+ to their social media marketing strategy is to ensure great search engine optimization (SEO) marketing. Google+ is a baby (well three years old); its importance will grow with it. Remember, Google+ marketing is a process. We can all agree that Google […]
By Michael Kitces. Imagine for a moment that you just got some terrible news: you have a serious and potentially fatal illness, that requires the attention of a world-class expert to cure. Where would you go for information to find the person you need to literally save your life? The answer probably would not be […]
So your business is present on various social media platforms. You probably have a website to help stay in front of your customers and potential clients. But having a online presence isn’t always enough. You must track the results of your marketing efforts to gauge your success and make adjustments for the future. Take a look […]
By Joanna Belbey. A wealth management firm’s first foray into social media can be fraught with risks. Taking a measured approach is essential to avoid embarrassment, or worse, being caught out of compliance with regulatory requirements set out by state laws, regulatory rulings and federal regulations. So what are the most common mistakes a firm […]
Archiving electronic communications isn’t just for compliance departments or records managers. In fact, if you work in information technology (IT), human resources (HR), legal or internal auditing and you’re not archiving your electronic records, you’re missing a major opportunity to make your department, division or entire organization less vulnerable to risk. You’re probably also missing […]
By: Lee Frederiksen As the methods by which professional services buyers find and select your company evolve, your marketing techniques also need to change to keep up with the times. Your current marketing strategy might even be working well, but what if there was strong evidence that it could be working better? It can […]
By Christian König. 2014 witnesses the significant growth of social media on financial markets, which has quickly delivered new data from both financial professionals and market participants. It is expected that applying social media marks a new stage of a new valuable tool of finance analytics. Nowadays, Social Media continues to expand at breakneck pace with […]
By Amy Sitnick. I’ve had the pleasure of speaking with many advisors lately on social media – by phone and in-person at a recent Discovery Forum held on campus at SEI. Nearly everyone recognizes the value of LinkedIn, but they’re now interested in going beyond just having a profile picture. How can they use it to brand their […]
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