Amy McIlwain

Do Facebook Ads Really Work? Part II

May 12, 2011 by Amy McIlwain Leave a Comment

In part II of our Facebook Ads blog series, we are going to post the findings of the Nielsen/Facebook Report: The Value of Social Media Ad Impressions. Our main question on Tuesday was, do Facebook Ads really work? The resounding answer was yes, but with a heavy emphasis on the importance of an established fan […]

Filed Under: Facebook, Financial Advisors, Marketing, Social Media, Study Tagged With: Advertising, facebook, Fan (person), Nielsen, Online Communities, Sharethrough, social media, TrialPay

Do Facebook Ads Really Work? Part I

May 10, 2011 by Amy McIlwain 2 Comments

According to an eMarketer newsletter, Facebook ad revenue in the US grew by 471% in the United States in 2010, with a whopping 1,468% growth in the rest of the world. Online ad and marketing hub, Advertising Age pointed out that the majority of the revenue, 60% or $1.12 billion, was earned from smaller companies […]

Filed Under: Facebook, Financial Advisors, Marketing, Social Media, Study Tagged With: Advertising, ComScore, facebook, Fan (person), Nielsen, Online Communities, SupersonicAds, United States

Interview with Annuity News Now

May 5, 2011 by Amy McIlwain 1 Comment

Let’s face it…we all know we have to start using social media for business to be successful these days. But how? Amy Mcllwain, president of Financial Social Media discusses various social media strategies for financial professionals. She tells Annuity News Now how to effectively integrate Facebook, Twitter and Linkedin into Electromenager, meubles, decoration, informatique, , […]

Filed Under: Facebook, Financial Advisors, LinkedIn, Social Media, Twitter, YouTube Tagged With: business, facebook, linkedin, Marketing and Advertising, Online Communities, social media, Social network, twitter

Why Your Fans Stopped Following You

April 28, 2011 by Amy McIlwain 1 Comment

According to ExactTarget, 41% of users who have un-followed a brand on Twitter did so because of too much push marketing. Similarly, 43% of Facebook users who have “unliked” a brand or fan page do so for the same reasons. We all know the exponential growth of social media and the inequitable abilities it has […]

Filed Under: Facebook, LinkedIn, Marketing, Social Media, Twitter Tagged With: business, ExactTarget, facebook, linkedin, social media, Social media marketing, twitter, Universal McCann

The Art of the Invite

April 21, 2011 by Amy McIlwain 1 Comment

How Personal Messaging Increases Network Connections I was at a conference a few weeks ago listening to an excellent presentation by JD Gershbein on the power of LinkedIn in business communications. He told a great joke that resonates with me everyday while I’m networking online: a guy walks into a bar, sits down, orders a […]

Filed Under: E-mail, Facebook, LinkedIn, Twitter Tagged With: business, facebook, linkedin, message, Professional network service, social media, Social network, twitter

What Financial Professionals Need to Know about Social Media

April 14, 2011 by Amy McIlwain 1 Comment

With social networks growing in number by the second, it’s no wonder why more and more businesses are hopping on the social media bandwagon. What better way to market your company’s brand, create relationships with prospective clients, and nurture your current client relations as well. So why then do two out of three financial professionals […]

Filed Under: Compliance, Facebook, Financial Advisors, LinkedIn, Social Media, Twitter Tagged With: business, facebook, Financial Industry Regulatory Authority, FINRA, Google, linkedin, social media, Social network

The Secret to Twitter Search

April 7, 2011 by Amy McIlwain Leave a Comment

With all the confusion involved in learning the ins and outs of social networking sites “search” is one item that seems pretty self explanatory. Well, think again. Twitter search is actually a powerful and complex tool that can help you find the best people to connect with in your local area. At the most basic […]

Filed Under: Marketing, Search Engine Optimization (SEO), Social Media, Twitter Tagged With: Business and Economy, Canada, Financial Services, Insurance, Life, Life annuity, Life insurance, twitter

6 Tips to Drive a Response Through Social Media

March 31, 2011 by Amy McIlwain 2 Comments

We’ve all been there - you make a seemingly attention-getting post on any one of your social networks and excitingly await the myriad responses that are sure to come. Nothing. No replies or even “likes.” It’s not only frustrating but also disconcerting to put your personal opinions, attitudes and views out into the public domain […]

Filed Under: Facebook, LinkedIn, Marketing, Social Media Tagged With: business, facebook, Internet Marketing, Marketing and Advertising, Online Communities, social media, Social network, twitter

The Best Social Media Compliance Products for Financial Professionals

March 24, 2011 by Amy McIlwain 2 Comments

As a financial advisor compliance can be a nightmare…especially when it comes to social media. The question is, how do you successfully manage your social networks while remaining compliant? There are myriad products that give you the ability to organize, manage and execute a winning strategy. In addition to our handy Social Media Compliance Guide […]

Filed Under: Compliance, Financial Advisors, Search Engine Optimization (SEO), Social Media Tagged With: Financial Industry Regulatory Authority, linkedin, Regulatory compliance, social media, Social network, Social network service, Socialware, twitter

Interview with Annuity News Now

March 17, 2011 by Amy McIlwain Leave a Comment

Financial Social Media President Amy McIlwain”s interview with Annuity News Now covers the use of social media to enhance professional practice, as well as overcoming compliance issues and guidelines. [vimeo]http://vimeo.com/20652222[/vimeo]