Compliant Social Media Marketing Solutions for Financial Advisors
By now we should all know how important an email list is. Despite all the new fangled ways to communicate and keep in touch, the simple, mild-mannered email still continues to dominate the field. It’s stickier than social media and more precise than a blog post. As an advisor, email is one of the […]
Understanding Your Social Presence Back when it was more commonly known as the ‘World Wide Web,’ the internet was seen as an ‘other’ space, one that existed beyond the reaches of The Real World. What happened on the internet wasn’t to be taken seriously – it wasn’t real. Within the last few years this rather strange […]
Today we’ll focus on one of the two primary mediums of a website, visual elements, and why it’s important to utilize it. Get the Look We love to look at things that look good. We can’t help it, our eye is instinctively drawn to appealing visuals — catching colour, clean lines, simple design, interesting graphics, […]
The vocabulary of any financial web marketer can take a little time to catch onto. Digital marketing lingo dominates forums, social networks, and blogs from around the web, so it’s important that advisors have a grasp on the basics. We have compiled a list of some of the most popular web marketing terminology to keep […]
This is the second part of the series, Why It’s Essential To Update Your Web Browser. (see part 1 here) Browser Breakdown Here’s a breakdown of browsers that are the most widely used today: Google Chrome As of July 2014, a traffic website analysis tool (StatCounter) estimated that 45% of web browser users around the […]
Let’s be honest, how often are you on the Internet? Once a week? maybe once a day? Perhaps even a few times a day? If you’re anything like me, you’re on it the entire day. Now let me just clarify before we starting jumping to conclusions. I’m not on Facebook or doing online shopping all […]
Here’s a sad-but-true fact: email marketing databases degrade by about 25% every year. Your contacts may chance their email addresses, moving from one company to another, they may unsubscribe from your email communication, or they abandon that old AOL address they only use to fill out forms on websites. Prospects who buy do so because they […]
By Sara Ruthnum. Google is the champ of search engines, and since we know that the average consumer turns to Google more than ever to research relevant products and services, it is more important than ever to turn up in relevant search results. First, as always, having a website is crucial to an advisors success. However, […]
By Sara Ruthnum. The modern marketer is one part artist and one part scientist. Not only do you have to be creative, engaging the senses of your web traffic, but also you have to remember the numbers – measuring the successes (or failures) of your marketing strategies. Taking a look at the numbers, from the successful […]
By Sara Ruthnum. So you’ve been reading our blog lately, and realized that content marketing is a valuable component to your financial web marketing strategy. But even more important is to have a fresh and interesting blog to improve your SEO (search engine optimization) rankings. But what’s the next steps in optimizing your blog to rank […]
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