If you’ve turned on a mobile device or computer today, chances are you’ve performed a Google search or two or three or more. But did you know chances are also good that your advisory practice has its very own Google+ page, and you just haven’t claimed it yet?
You may wonder why you should bother with claiming a Google+ page. Haven’t you already created awesome social-media profiles for yourself on LinkedIn and Twitter? Well, yes, you have. However, in this age of search engine optimization, web bots and tracked keywords, you want to control as much of your online profile as you can.
The first thing you need to do is find out whether the page already exists (it probably does), and then you need to claim it so you can tell the world what your advisory practice does.
I suggest that you set aside at least an hour or two of your time to learn how your Google+ page works and make sure it’s up to date and complete. It will be time well spent: your page may already be getting reviews and page views. We realize here at Financial Social Media that the claiming process can be difficult, and we can help if you need assistance.
Here’s how to get started:
1) Open a Google search and type “Google+” along with your business’ name, city and state. Try a few variations of the name, address and phone number. It’s possible that more than one page has been created.
2) Go to the URL line to learn what your URL is. It should look something like this: https://plus.google.com/12345xxxxxxxxxxx
3) If your Google+ page does already exist, you can sharpen up your brand by getting a custom URL that provides an easy-to-remember web address that links to your Google+ page.
4) If your Google+ page doesn’t already exist, visit Google+ Brands for a five-step guide to getting started. If you don’t already have a page created, you can easily create and verify from scratch.
Social media whizzes who have previously used a Google+ pages dashboard or Google Places for Business to manage their business information may already know that their accounts have been automatically upgraded to a Google My Business dashboard. Click here for more information on how the new dashboard lets users find your business information on Google Maps, Google Search and Google+.
Now that you’ve claimed your page, learn how to use Google+ Local to help people find you and get more information about your advisory business. This is where the social-media fun begins. Google+ Local lets you connect with customers and colleagues by putting them in your circles. And once you’re in their circles, they’ll be able to see your company updates, blog posts and photos. How’s that for great branding?
One last tip, on compliance: Keep in mind that Google doesn’t let you delete or edit negative reviews, so any reviews on Google+ Local are not considered to be testimonials. Your best bet for dealing with a negative review is to address it specifically with a comment of your own.
For additional questions regarding your Google or Google+ presence, contact FSM today (800-837-6330) or check out our Google+ Page.