3 Ways Financial Advisors Can Grow Their Marketing Lists Online

Here’s a sad-but-true fact: email marketing databases degrade by about 25% every year.

Your contacts may chance their email addresses, moving from one company to another, they may unsubscribe from your email communication, or they abandon that old AOL address they only use to fill out forms on websites.

Prospects who buy do so because they trust you and feel like you “get” them. If you’re looking to take on new business, consider widening your funnel. Email marketing is an awesome and efficient way to explain yourself and offer your expertise to alot of potential prospects at once.

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If you want to expand your marketing contact lists, look no further! Here are 3 simple ways to increase your contacts lists, to widen your marketing funnel.

1. Encourage visitors to subscribe from your website.

This may be a no-brainer but it’s more overlooked than you can imagine! Assume visitors like what they see while browsing your advisor website – give them an opportunity to receive regular updates from your firm by entering an email address on the homepage. Here’s a great looking example of how simple this can be.

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2. Host a webinar and collect email addresses at registration.

Today, webinars and other types of virtual events are trending in financial web marketing. It’s convenient for your audience (because they can literally tune in from anywhere!) and for you, it’s generally a much cheaper option that hosting a traditional prospecting event. Want to increase subscribers in a hurry? Record the webinar session and put it behind a form on your website that requires viewers to submit an email address.

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3. Create a new offer like a free ebook or whitepaper – and require visitors to provide their email address in order to download it.

Creating content specifically for your target audience is an important part of this one – if you want to work with doctors, create a white paper that speaks directly to doctors.

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This guest blog was provided by Maggie Crowley – Marketing Coordinator for Advisor Websites. You can email Maggie at: [email protected]. Please Note: this article is for informational purposes only. We strongly encourage you to verify any content and information you use with your own compliance department or legal counsel. View the original article here.

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At AdvisorWebsites.com our mission is to assist financial advisors in creating effective, user-friendly, customized web sites. Since 2002, we’ve been a leading provider of web site creation, support and maintenance. Our easy-to-use development process allows you to pick the design elements and information you want without worrying about technical details. That way, you can focus on successfully building and marketing your business. Our head office, located in Vancouver, British Columbia, houses a team of passionate, experienced web developers. A personalized account manager will guide you through the web development process and beyond, offering ongoing technical support and changes to your site if any concerns come up after it goes live. Our business advisory board consists of seasoned professionals from the financial services industry who understand the specifics of the field. They help with marketing material and product knowledge, and if involved, ensure your site passes compliance requirements. No matter the size of your business: from a boutique financial planning consultancy to a large company, we can help you design and maintain a web site that fits your needs. Either start small and build up your web site over time or design a full-service package and tailor it to match the needs of clients and raise your profile. Incorporate your pre-existing branding or develop a style as your business grows. Ask any one of our satisfied clients across North America: our web sites can help your business grow!

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Advisor Websites creates compliant, high quality sites for financial advisors. We also blog daily on leveraging your online marketing and social media presence.