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Why Companies are Shifting from Old School Marketing to Social Media

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I remember being a teenager, hopping on my bike, and setting off on the mile long journey to work. As I climbed the last hill a huge billboard would slowly emerge over the horizon. I stared at it intensely everyday, distracting myself from the pain burning in my legs. I always thought, why do they […]

FINRA Clarifies How Firms Can Use Facebook

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Most mid-sized securities firms are struggling to understand how to use Facebook in their business. They know that Millennials, affluent investors, and the rest of American industry are way ahead of them in its adoption. But they’re worried that examiners from FINRA or the SEC could ask questions that they don’t know how to answer, resulting in disciplinary […]

5 Ways to Get More Referrals Now

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  1. Write a blog post (try to keep it under 500 words) about a topic that your clients find valuable. For example, if you focus on Gen Y clients you may want to give them tips on how to start saving to purchase a house. At the end of the post put in share […]

Do Facebook Ads Really Work? Part I

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According to an eMarketer newsletter, Facebook ad revenue in the US grew by 471% in the United States in 2010, with a whopping 1,468% growth in the rest of the world. Online ad and marketing hub, Advertising Age pointed out that the majority of the revenue, 60% or $1.12 billion, was earned from smaller companies […]

Activity Streams Boost Business's Social Media Strategy

This post comes from Hunter Richards of . Application event streams - timely business updates that can be followed and discussed in a social activity stream like those of Twitter and Facebook - are kick-starting social conversations among employees about business strategies and sales figures. We’ve all seen what Twitter and Facebook can do for […]