Compliant Social Media Marketing Solutions for Financial Advisors
Last year, I explored the land of Twitter for the first time in my life. Like many skeptical financial advisors, I didn’t see the point. Twitter [among an exhaustive list of other social media platforms] seemed like another technological creation to add to the clutter. Regardless of my first impressions, I tossed my inhibitions out […]
Many financial advisors fail to see the value in social media marketing—as it seems too personal, fluffy, and juvenile. There is also a lot of ambiguity about how to track the quantitative effectiveness of social media marketing efforts. If you’re one of the skeptics (like I once was), I am here to share with […]
When it comes to business success, customer loyalty is everything. Every company out there dreams of having dedicated clients who also share positive reviews with other potential consumers. Luckily, social media provides the perfect platform to create these lasting relationships between customers and brands. Here are some key tips to remember about brand loyalty and […]
For the 2012 presidential debates, I’ve found myself gravitating to Twitter and Facebook more than ever to listen to the ensuing wave of political chatter. For me, it’s humorous, interesting, and informative to read the commentary associated with the candidates. I particularly enjoy reading what my friends say and how the social population at large […]
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