The social media landscape is constantly changing, and things have been shifting incredibly fast within the financial services industry. With the increased guidance from regulatory bodies and the large amount of older demographics on social media, social media is no longer just a should-do, but a must-do, when marketing yourself as a professional and your financial firm.
Below we have compiled a few important 2014 statistics focusing on what investors want to see on social media.
Here are a few key findings:
- 61% of advisors rank social media of high value to their business
- 87% of investors surveyed are on social media
- Nearly 1/2 of investors want to connect with their advisors on social media but cannot find them or conclude their advisors are not on social media
- Investors connecting with advisors on social media tend to be satisfied with the level of access to their advisors on those platforms
See the full infographic below, including key take-aways for success.
Katie Malone
Digital Marketing Director at Financial Social Media
Katie Malone is the Digital Marketing Director and Graphics Department at Financial Social Media.
@ktmalone8
Digital Marketing Director & Graphics Department at @finsocmedia |
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