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Financial Advisors and Social Media: Making the Connection [INFOGRAPHIC]



 

The social media landscape is constantly changing, as seen in the past few weeks on LinkedIn, and the audience on each platform is always evolving. Did you know that…

  • 75% of financial advisors use at least one social network for business
    • 95% of those advisors have used LinkedIn for business purposes in the past year
    • 31% of them used Google+
    • 29% of them used Facebook
    • 21% of them used Twitter
  • 67% of advisors use LinkedIn to cultivate clients by requesting introductions to new leads
  • 63% communicate with new leads on LinkedIn

Check out more social media stats below!

 

The information above is from Putnam Investments Survey of Financial Advisors’ Use of Social Media 2013, originally posted in September, 2013. Putnam Social Media Survey from Putnam Investments

Katie Malone

Katie Malone

Digital Marketing Director at Financial Social Media
Katie Malone is the Digital Marketing Director and Graphics Department at Financial Social Media.
Katie Malone

@ktmalone8

Digital Marketing Director & Graphics Department at @finsocmedia | Adventure Enthusiast | Wanna-Be Traveler | Just Enjoying the Ride.
Just levitating around the keystone today with some of my favorites! #WingardiumLeviosa #skithedream… https://t.co/WHENFqXWBn - 2 months ago
Katie Malone
Katie Malone
About Katie Malone

Katie Malone is the Digital Marketing Director and Graphics Department at Financial Social Media.

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