In today’s blog we’ll be going over a few simple steps to ensure you have a Twitter timeline worth following. We’ve all been there; you’re scrolling, scrolling, scrolling and nothing seems to jumping out as important or worth reading. Twitter isn’t just a place to see posts about what your friends had for dinner and what the latest TV show drama is; if you’re following the right people, it’s an incredibly dynamic place to learn and grow in your industry. So, let’s take a few minutes to go over some painless enhancements you can make to your list of users you’re following to create a timeline you can’t put down. Not only will these tips help create a more efficient and valuable timeline, they’ll help you grow as well.
1. Clear Out Your Followers.
It’s time to sort through and unfollow users that aren’t a positive and worthy influence. Unfollow users that aren’t contributing useful information, users that aren’t posting consistently, and even users that aren’t following you back. While you might find it harsh, it’s a necessary step in building a following and timeline that is going to support your growth and knowledge. So take the time to carefully sift through and make decisions. MaximizeSocialBusiness.com says that 10.o ratio is a great guideline (1o Following & 100 Followers) — But quality over quantity is always a great rule of thumb when your getting started.
2. Who are the Masters of Your Industry?
Take a look at your Following list…are the influencers of your industry prominent? If the answer to that question was, “no” then we have a little bit of work to do here. It is important to follow those in your trade, especially those that are taking strides and making a difference. Start with your top ten and go from there. Finding these leaders on Twitter and following them is a great way to stay on top of the market and news. You can also use this as an opportunity to connect with these users by tweeting at them with your own questions, thoughts, and ideas.
3. What are Your Competitors Doing?
You can learn a lot from your competitors — What are they doing right? What are they doing wrong? How can I benefit from this knowledge? Take a look at your competitors list of Followers and their Following. Who are they following that you aren’t and why? Take action and make changes based on the information you gain.
4. Who are the Up-and-Comers of Your Industry?
Now that you’ve followed some industry influencers, take a look at who they are following. Some of these users may not have thousands of followers, but hey, they’re being followed by an industry leader. These are the users that are putting out well thought out and informational content. Be one of the first in your trade to follow them and connect. This could you opportunity to market yourself as an up-and-comer too. Get the Twitter conversations rolling and get noticed!
5. What/Who Supplements Your Industry?
Do any of the large companies, publications and/or website leaders have Twitter profiles? These are great users to follow because they have connections to all of the leaders in the industry (a great place to find that top ten I mentioned before). These profiles will be full of content that is pertinent and up to date. Again, use this as an opportunity to get noticed by starting conversations and sharing their tweets with your followers.
By getting in contact with these Twitter users you are filling your timeline with their tweets and retweets. With a timeline that is full of informative tweets, you have the opportunity to start conversations, ask questions and share your opinion. In the end not only did you create a more efficient and valuable timeline worth following, you’re also giving yourself the chance to get your voice heard by the industry’s best! How do you keep your timeline full of fresh content?
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