Financial professionals Google+ Adoption – Study

A study conducted by AdvisorWebsites.com

Audience
Advisors and members of the services industry in Canada and the USA:
23% from Canada
77% from the USA

147 professionals completed the survey, all of which being either a advisor, broker or RIA

Timeframe
The study was conducted online between August 2nd and August 24th 2011
Note: 31% of the responses were submitted from mobile devices!!

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Results

• 94 professionals reported they had heard about Google+. This represents 64% of the participants to this August 2011 study.
• 53 didn’t hear about the new social network launched by Google 6 weeks ago. This is interesting given the amount of press & media coverage received by G+
• 44 out of 94 professionals reporting they had created a profile and were using Google’s new social networking site.
• Lack of invite was the top reason why advisors were not using Google+, tied with the professionals not ready to take on a new social network just yet.
• Only 10% mentioned compliance as their main reason for not using Google+, which was a surprise.
• Most of the professionals currently using G+ (50%) learnt about it through media and press coverage.
• The study also shows that colleagues and friends’ recommendations were the driver for just over 20% of the respondents. Quite low given the nature of social media.
• Every professional currently using G+ rate their experience from medium to high, with 37% giving it a note of 8 and more. This is a huge accomplishment for a social network that was launched 6 weeks ago.