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Why It’s Essential To Update Your Web Browser - Part 2

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This is the second part of the series, Why It’s Essential To Update Your Web Browser. (see part 1 here) Browser Breakdown Here’s a breakdown of browsers that are the most widely used today: Google Chrome As of July 2014, a traffic website analysis tool (StatCounter) estimated that 45% of web browser users around the […]

Why it’s Essential to Update Your Web Browser - Part 1

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Let’s be honest, how often are you on the Internet? Once a week? maybe once a day? Perhaps even a few times a day? If you’re anything like me, you’re on it the entire day. Now let me just clarify before we starting jumping to conclusions. I’m not on Facebook or doing online shopping all […]

How Ron Burgundy Won Content Marketing

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Let’s face it, you work hard and deserve a little break. We’re going to keep things light today, but prepare yourself, today we look at greatness. We look into the brilliance of one man, nee legend, that is Ron Burgundy and how he truly won content marketing… and my heart. And believe it or not, […]

Top 3 SEO DON’Ts for Advisor Websites

SEO Tips for Website

  SEO or Search Engine Optimization is the process of improving the visibility of a website/web page in a search engine’s results. The earlier and more frequently a site appears in the search result list, the more visitors it will receive from the search engine’s users. Properly optimizing your search engine ranking takes time and […]

Top 3 Mistakes Most Advisors Make Online

  In the 10 years we’ve been building websites for the financial community, we’ve noticed that advisors come across a number of obstacles when it comes to web building. Take a look at the top three mistakes advisors make online. Is your website victim to any of these digital fallacies? 1. Not being mobile If […]

One Simple Way to Create Fresh Content for Your Advisor Website

One Simple Way to Create Fresh Content for Your Advisor Website

No doubt you’ve heard the axiom, “On the Web, Content is King.” After all, content is the entire reason the Web exists and why nearly 78 percent of American adults spend an average of 20 hours a week wired into their browsers. According to research conducted by MarketingSherpa 2012 Search Marketing Benchmark Report – SEO […]

Content Marketing: 3 Ways to Build a Devoted Audience

I was driving up to northern Wisconsin this week to my family’s cabin for our Fourth of July vacation. After a late flight and an even later baggage claim wait, I found myself making the four hour drive at 1 AM. To make matters worse, this four hour twilight drive was in my father’s vehicle […]

SEO (Search Engine Optimization) Basics for Advisors

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By Andrea Collatz. Knowing a little bit about SEO can help you make the most of your website’s search potential. Search engine optimization (SEO) is a method used to increase the visibility of your website or a web page in a search engine’s “organic” or “un-paid” search results. The better optimized your site, the more likely […]

3 Reasons Why a Financial Blog Will Help Your Business

Bloggers have been getting a bad wrap for years. The term blog began with the connotation of being frivolous, rantish, or just plain gossipy. Despite the humble beginnings, blogs have become one of the most common resources for Internet research. Powerful blogs have become books, newspaper columns, personal libraries for readers, and even movies and TV Shows. […]

7 Quick Questions to Evaluate Your Website’s Effectiveness

The most important aspect to your website is the messaging. And no matter the design of your site, your words need to be powerful and compelling to your target market. Fewer words are better, but the words you choose have to move people to take some action. Website writing requires an approach that is more […]