Compliant Social Media Marketing Solutions for Financial Advisors
By: Lee Frederiksen As the methods by which professional services buyers find and select your company evolve, your marketing techniques also need to change to keep up with the times. Your current marketing strategy might even be working well, but what if there was strong evidence that it could be working better? It can […]
It can get overwhelming, not to mention confusing, trying to figure out the best content to share and where, especially with all the constant changes on social media sites. However, being aware of all the different types of content – text-based, images, videos, micro-videos, slides, infographics, etc – that can be shared, and which […]
There is no doubt that figuring out your ROI (Return on Investment) is an important factor in determining where to put marketing dollars. If you’re not getting tangible, direct results immediately, why spend the money on it, right? Well, not really. As marketers struggle to wrap their heads around how and where social media […]
By Christian König. 2014 witnesses the significant growth of social media on financial markets, which has quickly delivered new data from both financial professionals and market participants. It is expected that applying social media marks a new stage of a new valuable tool of finance analytics. Nowadays, Social Media continues to expand at breakneck pace with […]
Despite compliance concerns, financial service professionals are successfully using social media to gain and maintain business. The challenge for advisors has been to determine the best way to use social media, while combating common social media myths in the financial services industry. Here are the top seven social media myths debunked. There are too […]
For financial firms looking to grow their business (and who isn’t?) public relations can be a key function in your marketing mix. Not only can PR drive brand awareness and amplify your core message, it can also introduce you to new prospects and customers. However, if you are still relying on ‘old school’ press […]
By Amy Teter Romero. In today’s competitive world, consumers and prospects want to make the choice on who they trust and choose. Therefore you have to make it very easy for them to “find” you. This is especially true when it comes to online. Having a great website is only half the battle—getting people to find […]
From introductions, conversations, and prospecting, LinkedIn can and should be your most power business social network if you’re in financial services. LinkedIn says 71% of advisors report finding their target audience of prospective clients are active on LinkedIn. 62% reported getting new clients, and 32% reported seeing an incremental impact on their bottom line of over […]
By Amy Sitnick. It’s the beginning of the year and all over the web, you’ll see top 10 lists of this year’s hottest social media trends. Dig deeper and you’ll hear that 2014 will be the year that Google+ takes over, mobile apps will be everywhere, image-based sites such as Pinterest will continue to gain […]
By Vickie May. Loss of intellectual property and potential security risks can scare business owners away from implementing BYOD (bring your own device) policies, but according to Forbes, securing your network from a BYOD breach is now relatively easy and affordable for most businesses. The most effective security measures are ones that make your BYOD device […]
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