Smart small business owners are always looking for help in improving their enterprises. But many of them don’t have time to pore through magazines or scroll through websites just to look for stories or articles they can relate to. That’s where Twitter can help. It’s not just a mechanism used by celebrities to relay their […]
What Financial Professionals need to know about the Olympics, Politics, and Twitter
August 2, 2012 by 1 Comment
Were you watching as Michael Phelps, a USA Olympic swimmer, became the #mostdecorated Olympian of all time? How about when the USA women’s gymnastics team became the #fabfive and won the gold medal? Even if you missed these historical moments, you have the opportunity to learn, talk about, and experience them on Twitter. Within the […]
The Aurora Tragedy and Social Media: Fostering Community Amidst Chaos
July 26, 2012 by Leave a Comment
This summer has been a roller coaster for Coloradans. From the pinnacles of human greatness to the deepest of human ills; we all—directly or indirectly—feel the ripples. The turbulence commenced with the raging wildfires that devoured thousands of homes throughout the state. However, subsequent outpourings of charity and love for those affected slowly helped the […]
How to Dodge the Top 4 Social Media Obstacles Facing Financial Advisers
July 5, 2012 by
As social media becomes an increasingly hot topic in the financial industry, there are 4 recurring hurdles that I constantly read and hear about. Given the reality that social media is here to stay; I want to offer thorough and actionable remedies to these social hiccups. My family and I love this product. For years […]
10 SEO Tips of the Day- The Best Of
June 19, 2012 by 5 Comments
For those of you who follow me on Twitter, you have probably seen some of those in the past. I decided to compile my 10 best tips as I thought it would make a nice little blog post, providing that you are into Search Engine Optimization of course. 1. For every video you post on YouTube, […]
Twitter Can Actually Generate New Business While Retaining the Old
April 10, 2012 by Leave a Comment
A lot of advisors remain skeptical when it comes to using Twitter to attract new prospects, instead using it more as a way to retain and strengthen existing client loyalty. The truth is that Twitter alone may never get clients to line up on your doorstep, but it is a powerful tool that nobody […]
How Are People Posting to Twitter
March 27, 2012 by 1 Comment
Twitter is a rich network for exploring trending topics, hashtags and various slices and dices of data. Its immediacy, short form and ability to link creates a fantastic place to syndicate content, take the “pulse” and evaluate sentiment. An interesting subset of data we explore at Arkovi is also the Tweet source – helping […]
Advisors CAN Use Twitter and Here’s How!
March 20, 2012 by 3 Comments
By Stephanie Holmes If you are in compliance, before you freak out, hear me out. I’m talking about creating a personal Twitter profile. There are a lot of rules advisors have to follow but being allowed on Twitter personally is really no different than being allowed on Facebook personally, and I’d like to see […]
Becoming a ‘Purple Cow’ One Tweet at a Time
March 6, 2012 by Leave a Comment
For the marketers out there, I am sure you have heard of the ‘Purple Cow’ – author Seth Godin’s answer to success that comes from making your brand stand out against the competition. This theory, which challenges business professionals to think outside of the box and create unique and engaging ways for people to become […]
