Compliant Social Media Marketing Solutions for Financial Advisors
We hear it all the time… social media ROI is hard measure, but it is possible! When you run a new marketing campaign for your financial firm, whether it be a local/online event promotion or a lead-generating whitepaper give-away, there are ways to track your social media return on investment. Below is a checklist of metrics […]
As you have probably discovered, measuring the success of social media efforts cannot be easily done using typical ROI metrics. Because social media is more of a communication channel for building relationships than traditional marketing media, measuring its success and worth requires a brand new approach. There are several key factors that financial firms should […]
So your business is present on various social media platforms. You probably have a website to help stay in front of your customers and potential clients. But having a online presence isn’t always enough. You must track the results of your marketing efforts to gauge your success and make adjustments for the future. Take a look […]
There is no doubt that figuring out your ROI (Return on Investment) is an important factor in determining where to put marketing dollars. If you’re not getting tangible, direct results immediately, why spend the money on it, right? Well, not really. As marketers struggle to wrap their heads around how and where social media […]
By Sara Ruthnum. The modern marketer is one part artist and one part scientist. Not only do you have to be creative, engaging the senses of your web traffic, but also you have to remember the numbers – measuring the successes (or failures) of your marketing strategies. Taking a look at the numbers, from the successful […]
Let’s talk about something that always gets brought up in conversations about social media and business—the return. Are Facebook and Twitter just fluffy tools that have no direct benefit for business growth? While hot leads might not come banging on your door, social media will greatly enhance your existing lead generation efforts. Here is a […]
Many financial advisors fail to see the value in social media marketing—as it seems too personal, fluffy, and juvenile. There is also a lot of ambiguity about how to track the quantitative effectiveness of social media marketing efforts. If you’re one of the skeptics (like I once was), I am here to share with […]
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