Compliant Social Media Marketing Solutions for Financial Advisors
By Nick Venezia. Background on Google+ and SEO: One reason why any smart company will include Google+ to their social media marketing strategy is to ensure great search engine optimization (SEO) marketing. Google+ is a baby (well three years old); its importance will grow with it. Remember, Google+ marketing is a process. We can all agree that Google […]
Because the financial services industry is getting more fluent with the world of social media and digital marketing, content marketing is a hot topic, so it only seemed fitting that our first FSM Google Hangout (of many to come, see below) would be focused around that very subject. This morning, I had the opportunity to (virtually) sit […]
As all good Americans know, the Fourth of July is tomorrow! And while most will be partaking in our Independence Day’s festivities, you can ensure that they will also be perusing social media pictures, checking some last minute emails or searching Pinterest for BBQ recipes. Consumers may be more focused on the burger and […]
By Michael Kitces. Imagine for a moment that you just got some terrible news: you have a serious and potentially fatal illness, that requires the attention of a world-class expert to cure. Where would you go for information to find the person you need to literally save your life? The answer probably would not be […]
The growth of older generations using social media has been staggering over the past three years. In fact, the 50 and over age group is the fastest growing demographic online. Not only is 76% of this generation going online on a daily basis (Pew Internet), but they also account for the majority of the […]
So your business is present on various social media platforms. You probably have a website to help stay in front of your customers and potential clients. But having a online presence isn’t always enough. You must track the results of your marketing efforts to gauge your success and make adjustments for the future. Take a look […]
Whether you are new to social media or a long-time veteran, by now you have probably realized that incorporating visuals in your social media profiles and posts makes all the difference. The only challenge: social networks are constantly adding more features and their changing visual components. It seems like every other week I have to go into […]
Marketing is constantly evolving. Think about what your marketing challenges were just five years ago. I would bet that you didn’t even have a “digital strategy.” Now, everyone is focusing efforts on digital marketing – so much so that there has become a pendulum swing of some sort. Have you noticed how light your […]
By Caitlin Zucal. Taking the time to create consistent blog posts – even if it’s only one a week – can catapult an advisor’s online brand and build awareness of his or her expertise and experience. And to make the most of the benefits of blogging, it’s important for advisors to remember that it’s about more […]
Hosting an event can be a daunting task. Not only do you need to determine a topic, date, budget, potential speakers and location, you also need to promote the heck out of it to make sure it’s as successful as possible. We know the proper use of social media can really make a difference! […]
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