Compliant Social Media Marketing Solutions for Financial Advisors
We hear it all the time… social media ROI is hard measure, but it is possible! When you run a new marketing campaign for your financial firm, whether it be a local/online event promotion or a lead-generating whitepaper give-away, there are ways to track your social media return on investment. Below is a checklist of metrics […]
The dawn of the social media age has seen generations discover, adopt, and pass on the habit of social media usage to younger generations, resulting in even the youngest members of society using one or more sites on at least a semi-regular basis. Of course, social media has been around for more than a little […]
As you have probably discovered, measuring the success of social media efforts cannot be easily done using typical ROI metrics. Because social media is more of a communication channel for building relationships than traditional marketing media, measuring its success and worth requires a brand new approach. There are several key factors that financial firms should […]
The social media landscape is constantly changing, and things have been shifting incredibly fast within the financial services industry. With the increased guidance from regulatory bodies and the large amount of older demographics on social media, social media is no longer just a should-do, but a must-do, when marketing yourself as a professional and […]
The social media landscape is constantly changing, as seen in the past few weeks on LinkedIn, and the audience on each platform is always evolving. Did you know that… 75% of financial advisors use at least one social network for business 95% of those advisors have used LinkedIn for business purposes in the past […]
Here at Financial Social Media, we get pretty excited about the Olympics, so Sochi 2014 is no different! Because it is that time of year and because new social usage studies are always being published, we thought it would be appropriate to make an Olympic-inspired infographic with all the latest social media statistics! […]
As a reader of our blog, you’ve heard about the marketing opportunities and success stories of financial advisors using social media. But with so many social platforms to choose from—Facebook, Linkedin, YouTube—determining where to start can be confusing! As you begin to consider what to post and share on social media, don’t make the […]
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