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The Socialympics: 2014 Social Media Statistics for Financial Advisors

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  Here at Financial Social Media, we get pretty excited about the Olympics, so Sochi 2014 is no different! Because it is that time of year and because new social usage studies are always being published, we thought it would be appropriate to make an Olympic-inspired infographic with all the latest social media statistics!   […]

The Three Steps to Achieving LinkedIn Success

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By Caitlin Zucal. Think you don’t have enough time for social media? Or, are just you not sure how to use it to achieve your business goals? LinkedIn doesn’t have to be complicated; what it comes down to is understanding the three best practices that allow you to build and maintain a successful presence. Create a […]

Make It Count! Best Practices for Optimizing Your Twitter Profile.

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Here at Financial Social Media, you often hear us talking about the importance of optimizing your LinkedIn profile to successfully network as a financial professional, but optimizing your other platforms is just as important to your digital marketing efforts. Twitter one of the fastest growing networks for business, and your target audience’s presence on Twitter […]

Who Owns Your Employee’s Creativity? Protect Intellectual Property in a BYOD Environment

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By Vickie May. Loss of intellectual property and potential security risks can scare business owners away from implementing BYOD (bring your own device) policies, but according to Forbes, securing your network from a BYOD breach is now relatively easy and affordable for most businesses. The most effective security measures are ones that make your BYOD device […]

Golf & Social Media: Differentiating Each Platform

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  As a reader of our blog, you’ve heard about the marketing opportunities and success stories of financial advisors using social media. But with so many social platforms to choose from—Facebook, Linkedin, YouTube—determining where to start can be confusing! As you begin to consider what to post and share on social media, don’t make the […]

A Picture is Worth a Thousand Words: Build Your Brand with #Instagram

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On the Financial Social Media blog we often talk about your personal social media self in contrast with your professional social media self. Well, in my personal life my favorite social media platform these days is Instagram. I just love this mobile picture editing and sharing application. Because it’s so much younger than my other […]

How Ron Burgundy Won Content Marketing

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Let’s face it, you work hard and deserve a little break. We’re going to keep things light today, but prepare yourself, today we look at greatness. We look into the brilliance of one man, nee legend, that is Ron Burgundy and how he truly won content marketing… and my heart. And believe it or not, […]

YouTube & Compliance: Setting the Record Straight for Financial Advisors

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  Just after the clock struck midnight and we headed into 2014, we asked financial advisors what questions they wanted answered in the New Year about using social media in the financial services. You told us, and we listened! In this week’s blog we shed some light on YouTube use in a restricted industry. Can […]

Promoting Your Content [PART 2] for Financial Professionals

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  Creating custom, informative, and intriguing content is critical to the successful growth of your business. Not only does this boost your website’s Search Engine Optimization, but it also helps to establish you as an experienced leader in the financial services industry. Part I of the Promoting Your Content series focused on non-paid ways to […]

Social Media Minute Podcast: Be Yourself, Not a Persona

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  There are a lot of opinions and advice tossed around on how to be social, as well as who to be on social. Recently, RegEd’s Blane Warrene was giving a speech in Philadelphia and sat with a financial advisor who stated that he had been coached on what persona to use on social. Blane’s […]