Compliant Social Media Marketing Solutions for Financial Advisors
Are you frustrated with the results of your marketing efforts? Are you pulling out your hair trying to figure out what you can do to turn your marketing around? We’re oftentimes left to struggle with the ‘why,’ and sometimes the answer is challenging to uncover. Why did that seemingly sure-thing marketing strategy turn out poorly? […]
For financial advisors, Linkedin can be a powerful tool. In an earlier guest post, The Importance of LinkedIn for Financial Service Providers, it is stated that 70% of the buyers surveyed listed LinkedIn as the social media platform they are most likely to turn to when gathering information on service providers. Not only […]
By Nick Venezia. Background on Google+ and SEO: One reason why any smart company will include Google+ to their social media marketing strategy is to ensure great search engine optimization (SEO) marketing. Google+ is a baby (well three years old); its importance will grow with it. Remember, Google+ marketing is a process. We can all agree that Google […]
The 20th World Cup is over, but it sure did make its mark. For those who follow me on Twitter or Facebook you probably know that I recently returned from the World Cup in Brazil. It was beyond incredible. Having played soccer since I was 4 years old it’s always been a dream […]
Here’s a sad-but-true fact: email marketing databases degrade by about 25% every year. Your contacts may chance their email addresses, moving from one company to another, they may unsubscribe from your email communication, or they abandon that old AOL address they only use to fill out forms on websites. Prospects who buy do so because they […]
Because the financial services industry is getting more fluent with the world of social media and digital marketing, content marketing is a hot topic, so it only seemed fitting that our first FSM Google Hangout (of many to come, see below) would be focused around that very subject. This morning, I had the opportunity to (virtually) sit […]
As all good Americans know, the Fourth of July is tomorrow! And while most will be partaking in our Independence Day’s festivities, you can ensure that they will also be perusing social media pictures, checking some last minute emails or searching Pinterest for BBQ recipes. Consumers may be more focused on the burger and […]
By Michael Kitces. Imagine for a moment that you just got some terrible news: you have a serious and potentially fatal illness, that requires the attention of a world-class expert to cure. Where would you go for information to find the person you need to literally save your life? The answer probably would not be […]
The growth of older generations using social media has been staggering over the past three years. In fact, the 50 and over age group is the fastest growing demographic online. Not only is 76% of this generation going online on a daily basis (Pew Internet), but they also account for the majority of the […]
So your business is present on various social media platforms. You probably have a website to help stay in front of your customers and potential clients. But having a online presence isn’t always enough. You must track the results of your marketing efforts to gauge your success and make adjustments for the future. Take a look […]
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