Best of 2014: Top Financial Social Media Blogs This Year

2014 was a great year for social media in the financial and insurance industries! A lot of progress was made, with limits being pushed, regulations clearly defined and the number of professionals getting involved increasing even more. At Financial Social Media, we always like to help you stay on top of what’s going on and changing in the digital marketing world, so just incase you missed some of them, we have put together a list of our most popular blogs from 2014 by category — What Changed, FinServ Statistics, & New Networks/Methods.

What Changed?

What the New SEC Social Media Guidance Update Means for Advisors

The Securities and Exchange Commission (SEC) needs to stay on their toes to keep up with platform changes. In an effort to address the changing social media landscape, the SEC released a long-awaited social media guidance update in April, 2014. < Click to read the full article >

5 Ways Financial Advisors Can Leverage LinkedIn’s Recent Changes

Here are five LinkedIn updates from the last year (which may have gone unnoticed to some users) that you should take advantage of to boost your financial firm’s online marketing efforts. < Click to read the full article >

Social Media Advertising for Your Financial Firm: A Necessary Tool

Because of the increased pressure from investors in 2014, the major players (most notably Facebook) have altered their newsfeed algorithms resulting in largely decreased organic reach.

< Click to read the full article >

MAY: Recent Social Media Changes that Benefit Your Firm’s Marketing Efforts

Things in our digital world change so fast. Here are 3 updates that you should utilize on Twitter and YouTube: Twitter profile redesign, YouTube intro videos for your channel, Twitter photo collage & more. < Click to read the full article >

NOVEMBER: New Social Platform Changes that Can Boost Your Financial Firm’s Marketing

In this blog post, I will discuss a few of the important changes on LinkedIn and Google, including: Google My Business, LinkedIn background photos, LinkedIn publisher. < Click to read the full article >

Facebook’s News Feed Algorithm Update: No Overly Promotional Posts

Facebook is constantly trying to create a high-quality experience for its users, and because more and more companies have created Facebook pages, the platform has had to adjust so its users are not bombarded with promotional post after promotion post from different brands. Facebook is now tweaking its algorithm to “punish” News Feed brand posts that it deems too promotional. < Click to read the full article >

FinServ 2014 Statistics

2014 Social Media Statistics for Financial Advisors [INFOGRAPHIC]

Did you know that 68% of U.S. adults that own an investment account have a profile on at least 1 social network? See more 2013-2014 (February) stats in this Olympics-inspired infographic. < Click to see the full infographic >

The Changing Social Media Landscape for Financial Professionals

As of May 2014, nearly 1/2 of investors reported wanting to connect with their advisors on social media but cannot find them or conclude their advisors are not on social media.

< Click to see the full infographic >

How Older Generations (50+) Use Social Media

The growth of older generations using social media has been staggering over the past three years. In fact, the 50 and over age group is the fastest growing demographic online. Not only is 76% of this generation going online on a daily basis, but they also account for the majority of the online consumer population. < Click to read the full article >

New Technology / Methods

Must-Have Apps for Financial Advisors

Just like a lot of business owners, financial advisors need to find ways to streamline their digital business management. Luckily, developers understand and therefore continue to roll out apps designed to make all of our lives easier. Check out our list of must-have apps to simplify your day-to-day transactions. < Click to read the full article >

Changing the Conversation- A Different Way To Look at the ROI of Social Media

Instead of trying to calculate the exact dollar amount acquired from each new client that you gained solely from social media compared to the dollar amount spent on social media assets (technology, staff, time), we are suggesting that you change the conversation. Start measuring the ROR [ Return On Relationship], not only ROI. < Click to read the full article >

We hope these articles will help you continue to improve your digital marketing as your firm transitions into 2015!

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Amy McIlwain

President at Financial Social Media

Author, speaker, and President at Financial Social Media, Amy McIlwain speaks at events around the world ranging from audiences of 1000 to small executive boardrooms. She's appeared on FOX, CBS, ABC, and NBC as a social media expert and her book, The Social Advisor: Social Media Secrets of the Financial Industry, has been featured as a best-seller in the Amazon business category. Hire Amy to speak at your next event! Visit www.amymcilwain.com

@amymcilwain

International Speaker, Author, Financial Social Media Expert, VP Social & Digital @MooreCommGroup. Former DI Soccer Player, Avid Traveler & Clumsy Salsa Dancer.