Compliant Social Media Marketing Solutions for Financial Advisors
Not only are more and more social networks constantly popping up, but changes are occurring all the time within existing platforms also. Because things in our digital world do change so fast, every once in a while we like to go over the major updates to your favorite social platforms that will help you […]
We hear it all the time… social media ROI is hard measure, but it is possible! When you run a new marketing campaign for your financial firm, whether it be a local/online event promotion or a lead-generating whitepaper give-away, there are ways to track your social media return on investment. Below is a checklist of metrics […]
As you have probably discovered, measuring the success of social media efforts cannot be easily done using typical ROI metrics. Because social media is more of a communication channel for building relationships than traditional marketing media, measuring its success and worth requires a brand new approach. There are several key factors that financial firms should […]
Whether you are new to social media or a long-time veteran, by now you have probably realized that incorporating visuals in your social media profiles and posts makes all the difference. The only challenge: social networks are constantly adding more features and their changing visual components. It seems like every other week I have to go into […]
Because of the restrictions within the financial services industry, advisors have always questioned the use of social media for business. In next week’s webinar, we are excited to clear the air surrounding social media compliance! Social media is a powerful search and networking tool that top advisors can tap to strategically prospect and […]
The social media landscape is constantly changing, and things have been shifting incredibly fast within the financial services industry. With the increased guidance from regulatory bodies and the large amount of older demographics on social media, social media is no longer just a should-do, but a must-do, when marketing yourself as a professional and […]
In the past month there have been some updates to your favorite social platforms that will help you market your financial firm. Not too long ago, we went over the major changes to LinkedIn that advisors should be leveraging, so here are 3 updates that you should utilize on Twitter and YouTube. TWITTER: Profile […]
The social media landscape is constantly changing, as seen in the past few weeks on LinkedIn, and the audience on each platform is always evolving. Did you know that… 75% of financial advisors use at least one social network for business 95% of those advisors have used LinkedIn for business purposes in the past […]
From introductions, conversations, and prospecting, LinkedIn can and should be your most power business social network if you’re in financial services. LinkedIn says 71% of advisors report finding their target audience of prospective clients are active on LinkedIn. 62% reported getting new clients, and 32% reported seeing an incremental impact on their bottom line of over […]
Here at Financial Social Media, we get pretty excited about the Olympics, so Sochi 2014 is no different! Because it is that time of year and because new social usage studies are always being published, we thought it would be appropriate to make an Olympic-inspired infographic with all the latest social media statistics! […]
Receive your free copy of the Social Media Compliance Guide.
