Compliant Social Media Marketing Solutions for Financial Advisors
Here at Financial Social Media, you often hear us talking about the importance of optimizing your LinkedIn profile to successfully network as a financial professional, but optimizing your other platforms is just as important to your digital marketing efforts. Twitter one of the fastest growing networks for business, and your target audience’s presence on Twitter […]
As a reader of our blog, you’ve heard about the marketing opportunities and success stories of financial advisors using social media. But with so many social platforms to choose from—Facebook, Linkedin, YouTube—determining where to start can be confusing! As you begin to consider what to post and share on social media, don’t make the […]
Just after the clock struck midnight and we headed into 2014, we asked financial advisors what questions they wanted answered in the New Year about using social media in the financial services. You told us, and we listened! In this week’s blog we shed some light on YouTube use in a restricted industry. Can […]
Creating custom, informative, and intriguing content is critical to the successful growth of your business. Not only does this boost your website’s Search Engine Optimization, but it also helps to establish you as an experienced leader in the financial services industry. Part I of the Promoting Your Content series focused on non-paid ways to […]
What a year for financial advisors and social media! From Twitter fights to new regulation updates, 2013 was a big year for the evolution of social media within the financial services industry. One of the biggest changes we’ve seen in the past year is how many more advisors are finding success online and the […]
More and more financial advisors and insurance agents are getting on board with social media. But, any expert will tell you that your marketing efforts aren’t any good if you’re not tracking them. With so much going on in social media there are a lot of questions: What should I post? Where should I […]
“If a tree falls in a forest and no one is there to hear it, does it still make a sound?” Here at Financial Social Media, we see the truth of that old adage all too often. If you are producing great content, but no one reads it, is it doing you any good? […]
One piece of advice I like to give financial advisors who are new to social media is to remember that your professional self is different than your personal self. I know that this is somewhat stating the obvious, however, when you take the compliance regulations from the SEC and FINRA into consideration, this advice […]
It’s no secret that professionals are increasingly turning to social networks to drive key business initiatives. As the preferred social platform for financial advisors, LinkedIn is constantly adding new features, and here are some you should know about: 1. An improved mobile experience. If you are like most busy professionals who spend time working on a […]
The holiday season is officially in full swing, which means shopping, detailed planning and a full agenda of holiday parties. When introducing financial advisors to social media, my favorite metaphor to help illustrate the differences between one social network and another is that of different social settings. If you’ve ever listened to one of my […]
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