Compliant Social Media Marketing Solutions for Financial Advisors
By Caitlin Zucal. Employees and social media – too risky or an opportunity for success? Many companies are discovering that every single employee has the potential to become a brand ambassador — someone who draws visibility to their workplace and acts as an advocate for the company, both online and off. Social media advocacy in the workplace can […]
By Caitlin Zucal. Unlike any previous technology, social media has transformed the way we communicate. Today, our society is completely wired, making it easier than ever before to stay connected to family, friends, customers and colleagues. The financial services industry has adapted to modern communications, with many savvy advisors using social media channels, such as Twitter, […]
By Caitlin Zucal. Taking the time to create consistent blog posts – even if it’s only one a week – can catapult an advisor’s online brand and build awareness of his or her expertise and experience. And to make the most of the benefits of blogging, it’s important for advisors to remember that it’s about more […]
By Caitlin Zucal. Who wouldn’t like more LinkedIn profile page views? Thanks to the newly updated “Who’s Viewed Your Profile” section, users can now take advantage of personalized tips aimed at boosting page views. One of the main features that has distinguished LinkedIn from the other major social media platforms, such as Facebook and Twitter, has […]
By Caitlin Zucal. Think you don’t have enough time for social media? Or, are just you not sure how to use it to achieve your business goals? LinkedIn doesn’t have to be complicated; what it comes down to is understanding the three best practices that allow you to build and maintain a successful presence. Create a […]
There are a lot of opinions and advice tossed around on how to be social, as well as who to be on social. Recently, RegEd’s Blane Warrene was giving a speech in Philadelphia and sat with a financial advisor who stated that he had been coached on what persona to use on social. Blane’s […]
When helping customers strengthen their online presence, I start off by asking the main reason why they struggle with social media. More often than not, one of the top problems expressed is the lack of time to write a blog post or share content on social platforms. Unfortunately, without a strategy for social media […]
Look around at the people within your organization – the marketers, product managers and management team – why did you choose to hire them? They were hired because they are the best of the best. Those employees who are helping with your company’s success on a daily basis are some of the biggest assets […]
As we continue our series on social media security how-to’s, we would like to take a moment to discuss LinkedIn two-step verification. In order to take a proactive approach to recent social media hacks, LinkedIn has joined several other major social media platforms – such as Google, Facebook and Twitter – who are now offering […]
Move over Twitter, hashtags aren’t just yours anymore! As many social media users have seen over the past months, hashtags have made their way onto platforms such as Facebook, Google , Pinterest, Vine and Instagram. The question many people are asking is why – what’s the point of using hashtags and do they even matter? […]
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