The most important aspect to your website is the messaging. And no matter the design of your site, your words need to be powerful and compelling to your target market. Fewer words are better, but the words you choose have to move people to take some action. Website writing requires an approach that is more […]
Why Most Customers Are Now Checking into Your Online Reputation
May 21, 2013 by
Whether customers are shopping for information, fashion accessories, or software, one thing is for certain: Consumers of today are savvy. They have learned the importance of learning about companies before doing business with them. Customers of today are smart shoppers – they are more demanding than ever before. Consumers of Today Consumers are more demanding […]
4 Free Resources Advisors Need to be Using to Stay on Top
May 14, 2013 by
The world wide web is a hub of information just waiting to be found. As of today, it’s estimated that there are just over 15 billion indexed pages that make up the internet. Within this chaos of unorganized mess there’s actually ALOT of really useful, valuable information. And guess what. A lot of it is FREE – […]
The Number One Marketing Mistake
April 2, 2013 by
Maribeth Kuzmeski, marketing guru and president of Red Zone Marketing, is someone we’re always happy to call a friend. Maribeth has led her firm in consulting with some of the nation’s top financial professionals and advisors. She knows her stuff. Today Maribeth shares what she identifies as the number one marketing mistake made by financial […]
Becoming A Purple Cow, One Tweet at a Time
March 12, 2013 by
out there, I am sure you have heard of the ‘Purple Cow’ – author Seth Godin’s answer to success that comes from making your brand stand out against the competition. This theory, which challenges business professionals to think outside of the box and create unique and engaging ways for people to become familiar with our […]
He’s Just Not Into You! 3 Ways To Connect Quicker With Prospects
March 5, 2013 by
If you ever try to attract someone and feel you’re falling short of making your case, here are a few solutions. If you try to sell someone something, a typical reaction you may receive is that person becomes immediately not that into you. As the nation’s #1 sales expert Jeffrey Gitomer says, “People Don’t Like […]
8 Factors Advisors Should Look For in a Web Provider
February 19, 2013 by
As an advisor, the pressure is rising to have an online presence. A business card just doesn’t go the distance of the internet, and it’s true, Google is the new Yellow Pages. But with all of the options out there and with all of the complicated technological jargon, it’s easy to step back into the shadows […]
