9 Metrics All Financial Advisors MUST Know

Let’s talk about something that always gets brought up in conversations about social media and business—the return. Are Facebook and Twitter just fluffy tools that have no direct benefit for business growth? While hot leads might not come banging on your door, social media will greatly enhance your existing lead generation efforts. Here is a snapshot of the many ways:

• Helps you mingle in the places your prospects are at
• Directs people to your website/offers
• Improves event promotion
• More avenues for partnerships

• Builds

credibility and trust
• Increases brand exposure

But let’s face it—financial professionals want hard, cold data, right? Not high fives, “likes”, “tweets” and warm fuzzies. Here are 9 metrics and tools that you should monitor to determine the quantitative effectiveness of your social media initiatives.

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Amy McIlwain

President at Financial Social Media

Author, speaker, and President at Financial Social Media, Amy McIlwain speaks at events around the world ranging from audiences of 1000 to small executive boardrooms. She's appeared on FOX, CBS, ABC, and NBC as a social media expert and her book, The Social Advisor: Social Media Secrets of the Financial Industry, has been featured as a best-seller in the Amazon business category. Hire Amy to speak at your next event! Visit www.amymcilwain.com

@amymcilwain

International Speaker, Author, #FinServ Social Media Expert, VP Social & Digital @MooreCommGroup. Former DI Soccer Player, Avid Traveler & Bengals Fan. Who Dey!

New York! https://t.co/4q8pK1df4K - 6 hours ago

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Amy McIlwain

Latest posts by Amy McIlwain (see all)

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