By William Walker.
“Content is the king” and if your brand has not yet embraced the best blogging practices, then you must change your ways as soon as possible. In 2014, “content is wearing too many crowns.” Your website’s blog plays a pivotal role in building up your firm’s content marketing strategy. You will not find a one-size-fits-all strategy to bring ultimate blogging success, however, there are few mistakes that bloggers can avoid to move in the right direction. Start this year by eliminating these 5 popular blogging mistakes:
#1. Ignoring What Your Readers Want To Hear
If you talk only about your product and the service, then you are being self-promotional (and probably not that interesting). Thus, you will fail to engage your visitor or compel them to share the content. If your blog fails to provide a solution to the readers’ problems or intriguing knowledge, they may be skipping your blog posts and will stop sharing. So stop self-promoting, and start thinking like your desired reader.
#2 . Skipping Social Media Sharing
Marketers and business owners prefer to use social media sites to engage with their potential customers. However, they miss the chance to promote their content with proper inbound marketing strategies. It is good to share or curate content from other sources, but if you never post your own links, then you will fail to pull the audience to your blog. You might have great conversations on social media channels, but conversation alone cannot bring a lot of fortune to your blog. Post compelling headlines and intriguing pictures to feature your blog on social, and not only will it drive traffic, but readers can learn more about your brand.
#3. Getting Overwhelmed with the Madness of Blog Design
Your blog is your baby, and you have a right to design it in the way you like. However, take a quick look at other blogs. What do you get to see? A number of blogs have some common denominators that your blog does not have, but they miss color plumpness, have crazy pop-ups and zero navigation, which you don’t want. Well, no need to create a black and white blog, but a blog that is easy to read is best. Start working on the growth of a clear, concise, and easy to use space for users to enjoy and remember your blog. This will encourage them to visit your website often to read your blog posts.
#4. Allowing Poor Content
The content wears many crowns today; hence, faultless content forms the moral fiber of the blog. Readers like to see content that has some eye-catching information. Once a user begins to see poor content, they are less likely to read your blog posts in the future. So, stop stuffing your blog with poor content that has loads of grammatical errors, misspelled words or technical jargons. Above all, spend time to design an attractive blog title. A title can create magic in just 5-6 words, thus lure the reader to read the entire blog piece.
#5. Being a Self-Blog Baby
You like to spend time and make your blog unique from others. However, blogging these days is much more than just writing. If you focus solely on your blog, you will miss the opportunity to gain great engagement through other channels. It’s time to be active on social media and offer guest posts on other blogs/content hubs. Start building an audience on channels other than your blog, not only to drive traffic back to your site, but also to establish yourself as a popular authority of your niche.
Once you stop making these blogging mistakes in 2014, you can enjoy increased traffic, great conversations and establish yourself as a strong authority in your niche.
This guest post was provided by William Walker. William lives in Birmingham, Alabama and works as a social media strategist. He enjoys writing informative blogs with good coffee or wine to inspire the wannabe market leaders.
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