By Jacob Stern.
Confused about the best way to use social media? Join the club.
Social media can be a great way to build your individual brand and engage with clients and prospects online. But where should you start? Which platforms should you use? What can you post?
LifeHealthPro recently ran an article featuring helpful tips for agents interested in using social media. Whether you’re just starting out or fine-tuning your existing strategy, the following steps can help:
1. Start small.
There’s likely no need for your company to be on Twitter, Facebook, LinkedIn, Instagram, SnapChat, Tumblr and every other social network in existence. Look at your client base and your target market. Which platforms are they most likely to use? Only spend your time and energy on the social networks that will connect you with relevant audiences.
2. Get content help.
You don’t need to produce all the content you share online yourself. Without a dedicated content or social media team, it’s nearly impossible. Instead, turn to third-party resources for information you can share. You can easily search news websites, carrier-provided materials and insurance-related blogs for relevant articles, infographics or YouTube videos. Remember to post things your audience will find helpful, entertaining or otherwise useful.
3. Act quickly.
If a customer or prospect reaches out to you via social media, be sure you’re able to respond in a timely manner. Reacting quickly will show you’re dedicated to customer service, no matter the form of communication used.
4. Use available tools.
Are you having trouble remembering to post regularly? Consider using a third-party app—they’re often free—that allows you to schedule posts in advance. Can’t find relevant content to share? There are many content syndication platforms—some of which are offered through carriers—that can send you relevant material to post. Whatever your problem, do some research—there’s likely a tool available to help solve it.
Need more advice? Imeriti has experts and tools to help you market yourself via social media. Contact us at 800-921-3100.
This guest post was provided by Jacob Stern. As CEO of Imeriti, Jacob’s focus resides in insurance wholesaling, annuity sales, and back office support to drive sales solutions and position agents ahead of competition. His leadership guides Imeriti’s implementation of high-level business planning, project development, and client management. Imeriti Financial Network is an annuity and life insurance wholesaler that has grown and adapted as an industry leader for 35 years.
This article appeared previously on the Imeriti Blog October, 2014. View the original article here.
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Disclaimer: The information contained herein is for general information purposes only. Imeriti, Inc. is not to be held responsible for the accuracy of this information. Neither Imeriti, Inc. nor its employees provide tax or legal advice. As with all matters of a tax or legal nature, your clients should consult their own tax or legal counsel for advice. Any taxpayer should seek advice based on the taxpayer’s particular circumstances from an independent tax adviser.
The information, statistics, and opinions reported herein are from sources believed to be reliable. However, Imeriti and the author of this blog do not guarantee the truth, accuracy, and reliability of any source, fact and/or statistic cited and no do necessarily agree with any opinions expressed by such sources.
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