One Major Social Media Advantage

I saw a commercial the other day that got me thinking about the differences between traditional and social media marketing tools and practices. Knowing and understanding these differences can be a huge help in identifying which media platforms are right for your business. There are numerous factors in successful marketing optimization: hitting the right demographic, up-to-date facts and data, targeting a specific market, knowing your business’s history and what media campaigns have been successful in the past, to name a few. And although these factors are clutch to both marketing techniques, social media platforms provide the distinct advantage of allowing you to interact with your audience in order to see what is happening right now.

The commercial started off by asking the following question: if you were standing on the corner of a congested intersection and needed to cross the street, would you be confident and willing to take a snapshot of that intersection, wait five minutes, then cross traffic with your eyes closed? I certainly wouldn’t. The point is that the most successful approach to crossing the intersection would be assessing the congestion and traffic flow immediately prior, as well as while you cross the street, right?

Now apply this model to a traditional VS social media marketing platform. Most traditional marketing approaches use historical facts, demographic data and previous traffic numbers in order to create their marketing strategy. While of course this strategy is successful, it’s not the same as assessing the facts, demographic data and current traffic numbers in the present. Social media gives us the tools and information we need to connect with one another faster, easier and more efficiently than ever before.

Unlike traditional marketing, the impact of social media campaigns can be modified, updated and interacted with on a constant basis. Instead of crossing the congested intersection with your eyes closed, solely basing your decision on previous information, you can decide when, where and how you wish to cross the street with active knowledge of the situation. Use these social media networks to your advantage and track your marketing campaigns to see what works. Utilize your connections through social media sites like Facebook, LinkedIn and Twitter to create media intersections where you can promote your business and rock your traffic.

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Amy McIlwain

President at Financial Social Media

Author, speaker, and President at Financial Social Media, Amy McIlwain speaks at events around the world ranging from audiences of 1000 to small executive boardrooms. She's appeared on FOX, CBS, ABC, and NBC as a social media expert and her book, The Social Advisor: Social Media Secrets of the Financial Industry, has been featured as a best-seller in the Amazon business category. Hire Amy to speak at your next event! Visit www.amymcilwain.com

@amymcilwain

International Speaker, Author, Financial Social Media Expert, VP Social & Digital @MooreCommGroup. Former DI Soccer Player, Avid Traveler & Clumsy Salsa Dancer.