‘Tis the season for decking of halls, spreading holiday cheer and checking items off the gift list, hopefully all without stretching our wallets too thin. This
time of year consumers are conscious of their spending and on the look out for any deals, news and promotions that will help give them a break. This is why businesses everywhere are taking advantage of social media to boost their holiday marketing, including those in financial services. And, because 40% of consumers begin holiday shopping before Halloween to spread out the spending, according to the National Retail Federation, this blog will be one to bookmark (or pin!) to refer back to next fall!
So it’s time to get in the holiday spirit with the magic of your social media. Here’s how financial advisors can prepare their social media for the holidays and take advantage of the season:
Plan your editorial calendar
First, you will need to decide what content you’re going to promote and when. Here are some helpful dates to keep in mind to get you started:
Thanksgiving Nov. 28
Hanukah (early this year) Nov. 27- Dec. 5
Advent: Dec. 1- Dec. 25
Christmas: Dec. 25
Kwanzaa: Dec. 26- Jan. 1
This year there are 26 days in between Thanksgiving and Christmas.
There are 5 days between Christmas and New Years.
We all know Black Friday, Cyber Monday, Small Business Saturday, etc. Why not make up your own day and include it in your holiday content? Saving Sunday? Giving Wednesday? This could be a day where you could host a dialogue about getting back on track with holiday spending or organize a charity collection at your firm.
Deck out your social media
The holidays are an excellent time to take advantage of the visual impact on social media. Dress up your cover photos, background photos and profile pics to reflect the sprit of the season.
Highlight your employees
The holiday season is all about remembering to be thankful for family, friends, and the special people in our lives. What better time of year to get personal with your staff and followers on social media? You could ask your employees to share what they’re thankful for this year or a favorite holiday memory, and then highlight a different person and their response every day. This is a great way for your followers to feel more connected to you and your financial business.
Create a marketing campaign or promotion and take it to social media
There are endless ways you can take advantage of your existing social media presence and networks to spread some holiday cheer. Promotions or contests are a great way to grow your followers and visibility- 63.4% of consumers surveyed said they would be mostly likely to share a link for a holiday promotion or contest on social media. Here are some ideas:
Create a toy or food drive, or any other type of giving activity, and promote it on your social media using ads or a third-part application. You can even run a promotion to donate money to a charity in exchange for likes, follows, and emails.
Create a holiday-themed offer in exchange for email or newsletter signups. For example, promote a Holiday Spending Budget Tracker whitepaper or New Year- New You Financial Consultation which users can download or sign-up for on your website in exchange for their email address, like, or follow.
Another great holiday promotion idea is to create an advent or “12 Days of Christmas” calendar on social media. Feature a special piece of content every day and promote the fun on all your networks, encouraging followers to come back and visit your Facebook page or blog so they don’t miss out. Or better yet, partner with other local businesses and create a giveaway contest out of it!
Go one step further and make a video on YouTube to explain your promotion, giveaway, or blog content and include it in your other social media promotion efforts.
Tailor your content
This time of year is ripe for blog content. Gift guides, DIY gift ideas, holiday coupon resources, and ways to budget giving into your holiday spending plan, etc. There are so many things to talk about this season. Get blogging, and promote that content!
Get on Pinterest
47.7% of shoppers say Pinterest inspired their holiday gift purchases. Create a holiday themed board including gift ideas, party ideas, festive recipes, and of course, holiday budget tips and pins linking to your own seasonal blogs. Since people are already searching sites like Pinterest and Twitter for holiday ideas, these are the perfect places to share your holiday content. Check out this financial advisor’s holiday Pinterest board for inspiration or check out Financial Social Media’s Holiday Pinterest Board.
So what are you waiting for? The holiday spending season has already begun and consumers are using social media more than ever to assist them with the task. This is a great opportunity for financial advisors to get in on the conversations and participate in all of the festive fun. For help implementing any of your holiday social media plans, contact us at Financial Social Media. How will you be using social media this holiday season?