Thanksgiving & Social Media: Are You Ready for Both?

After receiving an influx of responses to our online question of how are Thanksgiving and social media similar, we’ve decided that the best response was from @LiveWholeBeFree: “Thanksgiving and social media are similar in that they both have the ability to deter you from a workout!”  Oh, so true!  While both social media and holiday meals have rather distracting tendencies, we found that the preparation behind both is the driving factor to their success.  Both social media and Thanksgiving require time and effort to put together and plan a successful event or stream of interactions.  Think about it – how would a family Thanksgiving turn out if the meal wasn’t planned out and timed correctly?  You’d probably end up eating your turkey much later than expected.  The same goes for your social media strategy – without a timeline and framework in place you’ll most likely not see the results you’d like.

It’s for this reason that we’ve decided to share with you our daily social media engagement strategy checklist.  Not only is this the framework that we at Financial Social Media use, but it’s also available for your use as well.  Feel free to print it out and post it in a visible area where you can be reminded to stay on track and utilize the social media timeline features.

FSM Daily Social Media Engagement Strategy

Twitter

SHARE

STATUS

Post 2 Tweets w/content

  • Include links
  • Schedule out
  • RSS Feeds
 

UPDATE STATUS

STATUS

3 Re-Tweets

  • Add commentary
  • Add RT & hashtags
 

COMMENT

STATUS

Quote, opinion or news

  • Questions!
  • @replies, @mentions, #hashtags
 

Interact

STATUS

  • Chat with 2 new connections
  • Chat with 2 existing connections
  • Constantly manage
 

Facebook

SHARE

STATUS

1-2 posts with content

  • Include links
  • Include commentary
  • Include photo or video
 

UPDATE STATUS

STATUS

Quote, opinion or news

  • Questions!
  • Tagging
 

COMMENT

STATUS

  • News & current pages
  • Comment on posts & updates
  • Answer questions
 

Interact

STATUS

  • Constantly manage
  • Give thanks
  • Tagging
 

LinkedIn

SHARE

STATUS

1-2 posts with content

  • Include links
  • Include commentary
  • Include photo or video
 

UPDATE STATUS

STATUS

  • Quote, opinion or news
  • Questions!
 

COMMENT

STATUS

  • New & current groups
  • Comment on posts & updates
  • Answer questions
 

Interact

STATUS

  • Constantly manage
  • Give thanks
  • Group management
 

Keep in mind that not everyone’s timelines will be the same based upon target audiences and industries.  The key is to start with the checklists we’ve provided you and then monitor and track your results.  Doing so will allow you to discover what works best for you and your organization.  Programs like Google Analytics and Hootsuite Analytic Reports give you the ability to see visual results of your social media efforts, thus allowing you to change your strategy based on negative and positive results.  If you have any questions or think we’ve missed anything please let us know!

Head to the FSM Facebook Fan Page for a printable version of our daily social media engagement strategy.

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About Amy McIlwain

Entrepreneur, author, speaker, and worldwide connector, Amy McIlwain is recognized internationally for radical new ways of thinking about Social Media. Amy launched Financial Social Media in 2010 which specifically addresses the compliance issues surrounding social media and the financial industry. With her unique background in both online marketing and financial services Amy knows which media vehicles work and the marketing language needed to deliver results. Amy continues to teach others about the power of Social Media marketing and has conducted several live trainings and webinars for thousands of people worldwide. Additionally, her content has been featured in several top financial industry publications, blogs, websites, and books. Outside of work Amy’s passion lies in travel. She has visited over 22 countries and spent time living in both Spain and Australia. One of her lifetime goals is to explore all seven continents.

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  1. Weekly Link Round Up – 11-25-11 | Social Media Marketing - November 25, 2011

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