Create a 100% Complete LinkedIn Profile

Last week, we introduced a new series ofLinkedIn how-to videos. Today’s video will show you how having your profile 100% complete can ensure people find you easily when googling your name. See below for full video transcript: A LinkedIn profile is the first step in controlling your identity online. What do people find when googling […]

What Financial Professionals Need to Know about Social Media

With social networks growing in number by the second, it’s no wonder why more and more businesses are hopping on the social media bandwagon. What better way to market your company’s brand, create relationships with prospective clients, and nurture your current client relations as well. So why then do two out of three financial professionals […]

Top Social Networking Compliance Concerns For Brokers-Dealers

As firms develop their social networking strategy, and grant approvals to brokers to use social media for business purposes, there are a few issues that the firm must consider.  Initially, the firm must determine which individuals and which departments will be allowed to use what type of media.  In this area, firms must be careful […]

The Secret to Twitter Search

With all the confusion involved in learning the ins and outs of social networking sites “search” is one item that seems pretty self explanatory.  Well, think again.  Twitter search is actually a powerful and complex tool that can help you find the best people to connect with in your local area. At the most basic […]

How does video fit into your marketing mix?

How to use video youtube markeing for your financial social media efforts

Several different networking sites come to mind when we say social media – Facebook, Twitter, and LinkedIn, to name a few. But what about video? I’m sure everyone has heard of YouTube, the second largest search engine on the planet. With millions of online subscribers and over 75% of the U.S. Internet audience watching online […]

Cyber Monday Special

Cyber Monday special from Financial Social Medai

Cyber Monday Sale! Being an online business, it only seems appropriate for Financial Social Media to offer a Cyber Monday special to our loyal network of over 6,000 financial industry professionals. Many of you have been following our blog for a while now and understand the importance of social media however have been hesitant to […]

Study: LinkedIn Usage Amongst Financial Advisors

I have been writing more and more articles on social media, and more specifically on LinkedIn over the past few months following our readers and clients request. During our last LinkedIn’s webinar, I was surprised to see that about half of our attendees were not really active on LinkedIn nor were they using some of […]

How To Create a Facebook Friend List

Many people are unaware of the helpful organizational tools that Facebook has, including the ability to create and manage multiple friend lists. Why would this be helpful? Because many individuals use Facebook for different reasons – personal, business, recreation, marketing and the like. Managing your friend lists allows you to organize your friends into specified […]

One Major Social Media Advantage

I saw a commercial the other day that got me thinking about the differences between traditional and social media marketing tools and practices.  Knowing and understanding these differences can be a huge help in identifying which media platforms are right for your business.  There are numerous factors in successful marketing optimization: hitting the right demographic, […]

Get On Board with Social Media and Protect Your Brand

You have all heard about the big four players of social media, Linkedin, Facebook, Twitter & Youtube? And you are probably already providing value and engaging customers on most, if not all of these social websites. If you haven’t /aren’t, now is the time to get on board with social media. I often recommend our […]